In 1984, Honda was in the works to create a brand new sedan that features an assortment of innovative technologies and luxury features. However, engineers quickly realized that this vehicle was different than the typical, economic Honda, and the Acura brand was born. Officially established in 1986, Acura, the luxury vehicle division of Honda, was the very first luxury car brand from Japan. The brand’s name comes from the Latin stem acu, which means “done with precision,” the goal of Honda’s new division.
According to the Acura website, the concept for the brand was developed during “secret night meetings” of Honda engineers, eager and passionate to deliver performance and high-performance vehicles. Before long, Acura had opened 60 dealerships and released their two debut models: the Legend and the Integra. In 1987, its first full year, Acura sold an impressive 109,470 cars within the United States.
In the more than 30 years since Acura began, the brand has remained committed to innovation. According to the automaker’s website, the minds behind Acura hold waigaya – spontaneous brainstorming meetings where they discuss “wild ideas” and “radical concepts.” Today, Acura makes six distinct models, including luxury sedans, SUVs, and even the NSX supercar, a fully customizable sports car. In 2018, the automaker boasted 158,934 vehicle sales in the U.S., with the MDX, Acura’s three-row SUV, and the RDX, the crossover SUV, topping the list of its most popular models. Acura’s RDX, ILX, MDX, and TLX are all made right here in the U.S.
Acura’s slogan is, “Precision Crafted Performance,” and purchasing a luxury performance vehicle can be an investment. The best way to protect that investment is through preventative maintenance, servicing, and timely Acura auto repair, and that’s where Firestone Complete Auto Care comes in. By staying on top of your regularly scheduled Acura maintenance, like oil and filter changes, brake and A/C services, and tire rotations, you can help keep your Acura running like new and better maintain its resale value. Committed to keeping your Acura in peak condition, our technicians are trained to handle routine services, as well as some more intensive Acura repairs.
Select your Acura model above for more information, from Acura-recommended service schedule to affordable tires that help you go the extra mile. An Acura isn’t like any other vehicle. That’s one reason it's so important to trust your car to technicians experienced with the brand and follow the manufacturer's recommendations. By prioritizing the upkeep of your vehicle, you can help extend the lifespan of your engine and support its performance for years to come.
No matter how innovative the technology, refined the design, or sporty the performance, your Acura won’t take you far if it isn’t getting the care it needs. Consult the information above, and make a service appointment at your local Acura repair shop. At Firestone Complete Auto Care, your Acura will be Fixed Right, Priced Right, and Right on Time.